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December 27, 2005 |
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MIZKAN ACQUIRES HOLLAND HOUSE BRANDS
No. 1 American cooking wine brand adds to growth of leading condiment manufacturer |
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MT. PROSPECT, Ill., Dec. 27, 2005 - Mizkan Americas, Inc., a leading condiment manufacturer, today announced it has expanded its portfolio of high-quality, well-known brands with the purchase of the Holland House brand of cooking wines from Mott’s LLP, a Cadbury Schweppes Americas Beverages company.
Holland House, established in 1887, is the No. 1 U.S. brand of cooking wine and has a 60 percent share of the retail cooking wine market in the United States. Holland House cooking wines are distributed to almost 80 percent of U.S. supermarkets, according to IRI data.
Recently, Mizkan Group, parent of Mizkan Americas, added to its roster of high-quality products with its purchase of Wadakan Investment Holding Company, a Beijing-based manufacturer of soy sauce and vinegar products in China.
“The Holland House acquisition represents the commitment of Mizkan Group to expand our presence in the condiment industry with strong consumer brands,” said Craig Smith, president of Mizkan Americas. “We are very excited about this business development, as Holland House’s stable of top-tier cooking wines will allow us to continue to grow the “mizkan” brand name into an everyday household brand. This acquisition is in line with Mizkan Group’s strategy of seeking additional growth opportunities through diversification and globalization.”
Holland House currently offers six flavors of cooking wines - including sherry, marsala, white, vermouth, red and white with lemon - that can enhance almost any recipe. Cooking wines, table wines with added salt, have a long shelf-life and can remain in pantries for up to a year after opening.
“The Holland House line of cooking wines will fit in perfectly along with the other “mizkan” brands filling consumers’ pantries, including NAKANO seasoned rice vinegars, Four Monks cooking wines and wine vinegars, Barengo balsamic vinegar and Mitsukan Asian condiments,” said Smith. “We can now offer consumers a number of brands to improve upon any dish’s aroma, flavors, color and texture.”
The Holland House brand has great potential for brand extension into other categories in the United States and the 40 countries where Holland House brand name is registered.
“This extension potential fits perfectly into Mizkan’s core competency in the liquid condiment category.” said Dennis Dedmond, vice president of marketing at Mizkan Americas.
About Mizkan Americas
Mizkan Americas, formerly Nakano Foods, is a subsidiary of Mizkan Group and has a heritage in the condiment business that spans 200 years. The company is a leading manufacturer of condiments in the United States with 10 manufacturing plants that serve the retail foodservice, specialty, Asian and industrial trade channels. Mizkan Americas produces a wide variety of vinegars, mustards, cooking wines, sushi seasoning, jellies, salad dressings, Asian sauces and other liquid condiments. “mizkan” brands include NAKANO, Four Monks, Barengo and Mitsukan. For more information about Mizkan Americas, please visit www.mizkan.com.
About The Mizkan Group
The Mizkan Group, a global food manufacturer, is the parent company of Mizkan Americas, Inc. The Mizkan Group is a 200-year old privately held international food manufacturer, based in Handa City, Japan. The Mizkan Group has a stable of well-known international brands, under the “mizkan” umbrella brand and is a leader in the liquid condiment category. The Mizkan Group has operating facilities around the globe, including Japan, China, the United Kingdom, the United States, Thailand and Singapore.
About the Acquisition
Winchester Capital initiated the transaction with Mizkan and served as advisor to Mott’s. |
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| Copyright(c)2008 Mizkan Group Corporation All Rights Reserved. |
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